STEP 1
Tell us what to avoid
We filter out anything that doesn't work for you.
Tailor your
experience
-
Egg free
-
Soy free
-
Gluten free
-
Dairy free
-
Peanuts free
-
Sesame free
-
Fish free
Discover a new way to shop food.
Build your safe profile
to match
how you eat
Stop decoding labels
Likely safe
Use caution
Not a
match
Matches your
preferences
Contains
gluten that you prefer to
avoid
May contain
soy that you prefer to
avoid
Discover a new way to shop food.
Build your safe profile
We do the analysis,
so you can shop with confidence.
From
confusion
to clean
choices
Sourdough bread
100% Gluten free
Almond milk
Lactose free
Discover a new way to shop food.
Build your safe profile
Why
trust us?
Personalized to your sensitivities
Tailored recommendations based on what your body needs and avoids.
Ingredient-level analysis
We go beyond labels to analyze every ingredient in each product.
Certification-aware
We factor in trusted certifications to ensure products meet your dietary standards.
Cross-contamination detection
We flag products that may be exposed to allergens during processing.
Personalize for your preferences
Gluten free
Dairy free
Peanut free
Soy free
Egg free
Fish free
Nut free
How it works
Personalized in just a few steps, from your dietary needs to ingredient preferences.
STEP 2
We analyze every product
We filter out anything that doesn't work for you.
STEP 3
Shop with confidence
Browse products that are already matched to your needs.
Not just filters. Real intelligence
Filters hide products. PuroScore explains them.
Teff flour, Rich In Protein | 500G
Quinoa, Gluten Free | 500G
Super muesli - Belgium dark chocolate | 500G
Popular products
Likely safe
Teff flour, Rich In Protein | 500g
Why review it
- Contains soy lecithin (may cause sensitivity)
- Contains natural flavor (source not disclosed)
- May not be suitable for you
Quinoa, Gluten Free | 500G
Use caution
Super muesli - Belgium dark chocolate | 400g
Not a match
Goji berry nut mix, Dietary Fibre | 250g
Get smarter
with every shop
Upgrade your shopping experience with personalized insights, smarter recommendations, and deeper ingredient analysis built around your dietary needs.
Featured makers
The heart behind PuroPlate
PuroPlate was born from the everyday stress families face when food restrictions change how they shop, cook, and trust what is on the label. We're building a marketplace that makes ingredient transparency, personalized food matching, and discovery of allergen-safe products easier for everyone.
When food restrictions became part of our daily life, grocery shopping stopped feeling simple. We built PuroPlate to help families spend less time second-guessing and more time enjoying food together.
How we started?
For over 25 years, I built a career as an operations executive at companies like Google and NetApp, specializing in taking complex, chaotic data and turning it into scalable, reliable systems. But my world shifted when my husband was diagnosed with celiac disease. Suddenly, a simple trip to the grocery store became a stressful, high-stakes chore. I realized firsthand how exhausting it is for families to navigate endless label reading, hidden cross-contact risks, and unverified information just to eat safely. I knew there had to be a better way, so I combined my operational background with my personal journey to build the solution our family needed: PuroPlate.
What we believe?
We believe that navigating your dietary needs should never mean compromising on flavor, quality, or peace of mind. Eating is a joyful, foundational part of life, and the tools we use to discover food should be empowering—not clinical or restrictive. True transparency goes beyond surface-level marketing claims; it requires deep, data-driven integrity so you can trust exactly what goes into your kitchen.
Latest blogs
25 April 2026
A Hard Shell To Crack: Shellfish, America’s Leading Adult Allergen
The ninth and final food allergen in our Big 9 Food Allergen series is the...
Read more
24 April 2026
Autem et libero aliquid hic ut.
Enim facere iure aut amet hic. Quaerat quo autem ut quidem possimus aut. Dolores quidem...
Read more
22 April 2026
Voluptates reprehenderit ut laudantium.
Et velit recusandae in praesentium. Dignissimos odit repellendus voluptas magnam. Illum ut vel veniam iste...
Read moreFAQs
PuroScore is a personalised food-safety score that tells you, at a glance, how well a product matches your dietary preferences and sensitivities.
PuroScore evaluates each product by breaking it down at an ingredient level and comparing it against your personal dietary preferences and sensitivities.
We analyze the ingredient list looking beyond just highlighted allergens to identify hidden or derived ingredients that may not be obvious. We also factor in product certifications and assess potential cross-contamination risks from shared manufacturing facilities.
Next, we match this data with the preferences you've set such as ingredients to avoid, dietary choices, and nutrition goals.
Based on this combined analysis, we assign a clear, easy-to-understand outcome.
Recommendations are based on the most up-to-date ingredient and certification data available for each product. While we work hard to keep this accurate, always check the physical product label if you have a severe allergy.
You can browse general scores without setting anything, but adding your preferences and sensitivities is what makes every result personal to you.
Yes. You can update your dietary preferences and sensitivities at any time from your profile, and your scores recalculate instantly.
We flag products that may be exposed to allergens during processing or that share manufacturing facilities with allergen-containing products, so you can decide what is right for you.
